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Vail Resorts and United Team Up

Vail Resorts and United Airlines are working
together again to offer skiers and snowboarders a chance to ski for free at North
America’s top ski resorts of Vail, Beaver Creek, Breckenridge and Keystone. By
taking advantage of this year’s Carve Diem promotion, winter enthusiasts who fly
to Colorado on United, United Express or Ted between Jan. 4 - Feb. 4, 2005, will
earn a complimentary one-day lift ticket that can be used during their stay in
Colorado. Skiers and snowboarders will also find it easier to get to the slopes with
United’s increased daily service from Denver International Airport to the
Vail/Eagle County Airport. With United’s two additional flights, travelers will
have a choice of six flights per day from Denver to Vail. “We’re thrilled to be working with United to grow business for both companies,”
said Chris Jarnot, vice president of marketing and sales for Vail Resorts. “Vail
Resorts is the leading provider of world-class vacations in Colorado, and United
Airlines carries a majority of vacationers to the state. We’re an excellent
“United realizes how much our customers look forward to enjoying Colorado’s ski
season every year,” said Martin White, senior vice president of marketing for
United. “To make this year’s ski season even more enjoyable, we are offering our
customers a free day of skiing. Vail Resorts has some of the best ski resorts in the
U.S. and our additional service into Vail/Eagle County Airport will give our
customers quicker and easier access to the mountains.”
The “Carvé Diem” promotion offers a free**, one-day lift ticket is available to all
United Mileage Plus® members who book a qualifying flight on and fly
on United, United Express or Ted between Jan. 4 - Feb. 4, 2005 into a Colorado
airport. The Vail/Eagle County Airport is located 35 minutes from Vail and Beaver
Creek, and 90 minutes from Breckenridge and Keystone. Other Colorado airports that
are valid for the free Carvé Diem lift ticket include Denver International Airport,
Aspen, Colorado Springs, Durango, Grand Junction, Gunnsion, Hayden and Montrose.
Customers will need three items to redeem their free lift ticket: 1) A “Carvé Diem”
coupon from with their name printed on it; 2) a valid gate-issued
boarding pass from United, United Express or Ted; and 3) a valid driver’s license
or government issued photo ID. The one-day, free ticket is valid between Jan. 4 -
Feb. 4, 2005, except Jan. 15-16, 2005. “Carvé Diem” lift tickets can be picked up
at any ticket window at Vail, Beaver Creek, Breckenridge or Keystone.
Unrelated to the promotion, the editors of Hemispheres, United Airlines’ in-flight
magazine, have chosen Vail and Beaver Creek for December’s “Three Perfect Days”
travel column. The column highlights the Vail Valley’s best places to sleep, eat
and drink as well as its top-rated skiing and snowboarding. More than 3.2 million
people read Hemispheres each month.