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Shangri-La Academy Launches in China

Shangri-La Hotels and Resorts, China’s largest luxury hotel group,
announced today the opening of Shangri-La Academy centralised employee
training centre near Beijing.  Created to speed and intensify employee
development in pace with the group’s rapid China growth, the Academy’s
progressive training methods focus on critical thinking, problem-solving
and empowerment.The group’s China expansion from 17 hotels to at least 32 by 2007, requires
its current China workforce to grow from nearly 10,000 to approximately
19,000.  The Academy provides students from throughout China the tools and
training to deliver Shangri-La’s brand of Asian hospitality and service.

“The   establishment of Shangri-La Academy demonstrates our long-term
dedication to the Chinese hospitality workforce,” said Giovanni Angelini,
chief executive officer and managing director of Shangri-La Hotels and
Resorts.  “With the ascendancy of China as a world economic power and
Olympics 2008 over the horizon, this commitment is critical.”

Consisting of six training rooms,  library, computer lab, demonstration
kitchen and lecture hall, training kitchen, training restaurant and lounge,
mock-up room and on-campus accommodation for learners, the two-story,
1,788-square-metre Academy is located in the Oriental University City, Lang
Fang Economic and Technology Development Zone in China’s Hebei Province,
and is a one-hour drive from downtown Beijing.

The Academy’s five-week to three-month training programmes feature four
core areas:  culinary arts,  food and beverage service,  front office
operation and housekeeping operation.  The programmes adopt progressive
instructional   methodology:  interactive,  hands-on,  solution-oriented,
outcome driven and industry relevant.  Trainees will learn how to examine,
even question the reasons why “things are done in a certain way.”

“Customers today have expectations that are more diverse, less predictable,
and may even appear illogical,” says Zhou Fuyou, principal of the Academy.
“With an increasingly internationlised clientele, the hospitality worker is
faced with more complex and discerning customers to please.”


An   advanced   Hospitality Management Programme features seminars and
workshops in cross-cultural understanding,  critical thinking skills and
humanities   subjects to instil an inquisitive and multi-disciplinary
approach to problem-solving.

To share knowledge and firsthand experiences,  senior Shangri-La staff
members appear as guest speakers to teach selected modules and facilitate

The Academy’s training programmes also provide a networking forum for
future exchanges and collaborations among Shangri-La employees across the
country.  As Principal Zhou explained, “The trainees of Shangri-La Academy
will be bearers of the seeds of Shangri-La hospitality wherever they go.”