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UK Hotels Top Online Travel Poll

UK hotels have been named best in the world, according to research published today by pan-European online travel website,
The findings reveal that over 50% of Opodo customers prefer European hotels to the rest of the world, with 25% of them claiming the world’s best hotels are to be found in the UK itself. Asia came second with 19% of the vote, USA in third with 18%, Africa in fourth with 6% and finally, Australia in fifth, with 5%.

When it comes to hotel type, luxurious chains were named most popular, totalling 40% of the votes. The country house hotel charmed a quarter of respondents in second place, whilst boutique city hotels are fast becoming popular ranking third with nearly 20% of the total vote.

John Ryan, Director of Hotels at Opodo, said: “This is a great accolade for the UK hotel industry, proving that UK hotels do offer an impeccable service.” He continued: “Twenty-five million people come to Britain each year, and they come back time and time again to stay in the fabulous range of UK hotels.”

The poll also quizzed Britons on their hotel habits, with the findings revealing that respondents got up to a variety of surprising shenanigans during their hotel stays - including parties, intimate encounters, damaging and pinching hotel property. One in three guests have thrown a full-on party in their hotel room, one in ten people have gone skinny-dipping in the hotel pool and almost half of respondents claim to have heard passionate noises coming from the hotel room next door!

Common accidents cited, included breaking the bath/shower, cracking the toilet seat, spilling nail varnish, burning the carpet or even ripping the sheets!


The research ties in with the launch of Opodo’s stylish new-look hotel service, which includes the ‘Opodo Special’ - a selection of individually handpicked hotels in key cities and resorts around the world. This new service allows discerning travellers to pick ‘best in class’ niche hotels, (from two to five star), comfortable with the knowledge that the Opodo Hotel Team has personally tried each and every one.

The new service boasts unique features designed to make it even easier to find and book hotel accommodation on the Opodo sites.