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United Airlines Enhances Its Rewards

United Airlines today
announced that it has added several new rewards to its award-winning
Mileage Plus(R) program. These rewards will enable Mileage Plus members to
earn unlimited systemwide upgrades in 2005 and elite status for 2005 twice
as fast. In addition, when Mileage Plus members earn at least 125,000
elite qualifying miles (EQMs) or 125 elite qualifying segments (EQSs) by
the end of 2004, they can give the gift of Premier status to a family
member, friend or colleague and choose an additional reward for themselves. “United’s Mileage Plus program delivers unmatched rewards to our
customers, including a minimum of 100 percent credit for all miles earned
on published fares on United, United Express and Ted,” said Arnold Lewis,
United’s vice president for Marketing Programs. “We are committed to
continually recognizing and rewarding our customers by maximizing the
value of the miles they fly on United.”

Earn Unlimited Systemwide Upgrades in 2005

Beginning in 2005, Mileage Plus members can receive two additional
systemwide upgrades for each additional 50,000 EQMs above 100,000 EQMs, or
for each additional 50 EQSs above 100 EQSs. To help Mileage Plus members
enjoy their upgrades even sooner, United will provide four systemwide
upgrades, which are valid through January 2006, earlier than usual to
customers who re-qualify for 2005 1K(R) status prior to Dec. 15, 2004. On
Jan. 1, 2005, these 1K customers will receive their remaining 2005
systemwide upgrades. For more information, customers can visit or,,50027,00.html .

Earn 2005 Elite Status Twice as Fast

Mileage Plus members can now earn 2005 elite status twice as fast on
United, Ted(SM) and United Express(R) when purchasing and flying on
qualifying fares and signing up for United’s newest Double Elite
Qualifying Miles and Segments offer*. EQMs and EQSs earned with this offer
count toward 2005 Premier(R), Premier Executive(R) and 1K status and are
not valid for award redemption. To participate in this offer, customers
can register at and pay a one-time,
nonrefundable $150 (USD) fee.


Give the Gift of Premier Status and Choose an Additional Reward

Customers who earn 125,000 EQMs/125 EQSs or more by the end of 2004 will
have the unique opportunity to give the gift of Premier status to a family
member, friend or colleague and choose a reward for themselves; either
double redeemable flight miles** during April 2005 or two confirmed
regional upgrades valid for one year from the date issued. For additional
information, customers can visit and 1K
customers can log on to the 1K only website at .

Receive Special Recognition as a Million Miler Flyer

Customers who hold United Mileage Plus Million Miler Flyer status on Dec.
31, 2004, will receive two confirmed regional upgrades good for future
travel within North America, including Hawaii, Canada, Mexico, Central
America and the Caribbean. Upgrades will be valid through January 2006 and
will be deposited into customer accounts on Jan. 1, 2005. For more
information, customers can visit,,50027,00.html .

United Mileage Plus(R), with over 45 million enrolled members, has been
voted the number one frequent flyer program by readers of Business
Traveler for the past eight years (1996-2003). Members earn miles by
flying on United, Ted, United Express or Star Alliance(R) airlines, or by
purchasing products or services through a comprehensive network of over
100 participating Mileage Plus partners at over 10,000 locations
worldwide. Mileage Plus also offers one of the most extensive selections
of award travel destinations, including over 800 destinations in more than
135 countries. For more information, a complete list of Mileage Plus
partners, or to enroll, visit .