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4 Simple Steps to Book with myTravelChannel

With every great journey begins with 4 simple steps: Search - Select - Book - Pay! That is one of the salient features of, its consumer focus. Evolved from an in-house proof-of-concept developed in December 2001 for The Emirates Group, was officially launched in January 2003.

The travel site has quickly gained momentum and can now confidently boast a wide network of suppliers and access to over seven million unique users around the Middle East and Africa region, making it the leading travel and leisure website in the region. This follows three years of committed excellence and quality to developing a reputable and reliable online business that can actually satisfy not only the demands of the consumer, but also those of its suppliers! is made up of a highly qualified team dedicated to ensuring their customers are presented with a wide variety of online package deals to suit all budgets in the market. They also cater to all tastes of vacationers ranging from romantic honeymoon packages to daredevil adventures and cultural city tours.

Once a traveler selects a vacation type, all other requirements can be met at the site including air, transport, daytime activities, accommodation and travel insurance. It truly is a turnkey solution effectively putting the choice into the consumer’s hand and cutting out the time wasted in ‘shopping around’. It is a special site specially geared towards an evolving society that is more often on the go than not.

“We are very pleased with the positive response we have had from the regional online consumer market to This financial year we’ve experienced a marked increase in activity and online bookings, contrary to belief of traditional travel providers that the online travel market will not work in the Region” commented Simon Lewis, Manager, eVentures. “Gaining the consumer’s trust in using their credit cards online in this region has been a challenge for us. Fortunately, we now feel that through our focus on cutting edge security combined with a user-friendly interface and customer focused business models, the regional market is beginning to place more confidence in online booking orders and purchasing.”

ADVERTISEMENT has teamed up with some key multinational players to complement its suite of services including KLM, Lufthansa, Le Meridien and Visa International to name a few, a strong testament to a successful business model!