Corporation’s Hotel Group today announced it averaged nearly US$1 million a day in bookings made through its Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Villager, Wingate Inn® and AmeriHost Inn® Web sites during this year’s peak summer season.The summer season began on May 24 and ended Sept. 3.

Peter Strebel, Hotel Group senior vice president of sales and marketing, also said the Hotel Group this year generated more than 3 million room-nights through its brand Web sites through Sept. 3, for a 53 percent increase in revenue over the same period last year.

“Our record-breaking summer can be attributed to the improvements we have made in making it easier for consumers to access property information from our brand Web sites,” Strebel said. “We’ve also increased our media spend to boost customer acquisition.”
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