Shangri-La Hotels and Resorts, Asia’s leading luxury hotel group, has
appointed Kate Jones to the newly created position of public relations
manager, UK and the Middle East, reporting to the group’s director of
public relations for Europe and the Middle East, Karen Luard, based in the
London regional sales office.
Jones brings extensive public relations experience in tourism to the
position. Most recently, she held a senior marketing role with the Dubai
Department of Tourism and Commerce Marketing. Previously, she was account
director at Weber Shandwick for seven years, where she directed accounts
for P&O Cruises, Princess Cruises, Swan Hellenic Cruises and the launch of
Luard comments: “We are delighted to welcome a professional of Kate’s
calibre to the Shangri-La group at what is a very exciting time for us.
Effective public relations will play an increasingly important role in
heightening awareness of the group’s aggressive expansion plans over the
next five years and our unique brand qualities.”