Best Inns and Best Suites, the national
hotel chain that offers travelers healthier lodging choices with its
EverGreen(TM) rooms, has become “America’s Best Inns & Suites” and will
immediately start doing business as such, the company announced today.
The brand’s web site has changed to http://www.americasbestinns.com/ .
“We are excited about the opportunities the name change will afford the
brand,” said Mike Leven, president and CEO of US Franchise Systems, Inc.
(USFS), parent company of the franchisor of the brand. “We look forward to
expanding our customer and franchisee base as America’s Best Inns &
USFS received approval from the U.S. Patent and Trademark Office granting
it ownership of the name, America’s Best Inns & Suites, and certain
variations consistent with a particular hotel’s brand designation, such as
“America’s Best Inn” and “America’s Best Suites.”
Over the next months, existing signage at properties around the nation
will be changed, and subsequently, USFS will focus on marketing the new
names. Signage indicating America’s Best Inn is already visible at
properties in Augusta and Bangor, Maine, and Portsmouth, N.H.
America’s Best Inns & Suites is a mid-priced hotel brand that offers
single, double and suite accommodations, with free local phone calls,
complimentary breakfast, cable television with one free premium movie
channel or pay-per-view, and ESPN. Guests enjoy membership in ‘America’s
Best Traveler’ frequent guest loyalty program, and all hotels feature at
least 10 percent of their rooms as EverGreen accommodations for health
conscious, environmentally-sensitive guests. The brand was named the
number-one hotel chain in the economy segment in this year’s Business
Travel News’ “Top U.S. Hotel Chain Survey of U.S. Corporate Travel Buyers”
for the second time.