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Srilankan Airlines Implements MarketMaster

Shepherd Systems
and SriLankan Airlines today announced a multi-year agreement that provides SriLankan Airlines with access to Shepherd’s MarketMaster. MarketMaster is a management system that offers a fast, uniform and fact-based traffic flow assessment on both existing routes and new route options.  It brings together data sources such as Market Information Data Transfer (MIDT) and revenue management.

MarketMaster is a user-friendly application that is fully managed by Shepherd Systems and accessed via the Internet without the need to implement additional hardware or software.  It’s designed to provide performance history for all markets, carriers and agencies based on true origin and destination, segment, class of service mixes, and customer-defined points of sale. MarketMaster is also able to project future performance by using up to 12 months of advanced booking data.  In addition to providing the ability to produce graphically rich standard reports and graphs, MarketMaster has advanced report generation features including automatic generation and e-mailing of results.


SriLankan Airlines will employ MarketMaster to identify cost savings and incremental revenue opportunities, and ultimately support key management decisions and strategies.  The system will also be utilized to track agency booking performance to identify sources of negative booking trends and identify agencies that have the potential to drive more volume and share to the airline.



“The important decisions that ultimately grow market share need to be made quickly and confidently, and you need hard facts on which to base them,” said Flo Lugli, senior vice president, Airline Solutions and general manager, Shepherd Systems. “MarketMaster is a proven tool that will allow SriLankan to efficiently maximize returns by understanding appropriate sales targeting and network planning. We are entering into this multi-year agreement confident that MarketMaster will guide SriLankan Airlines in increasing revenue with more specific and aggressive market share objectives.”


“Our ultimate goal at SriLankan is to maintain growth and increase profitability—objectives that can only be attained by continuously focusing our sales organization on key markets and key accounts, which is why we have decided to implement Shepherd’s MarketMaster,” said G.T. Jeyaseelan, Head of Commercial SriLankan Airlines. “This application will allow us to further improve sales targeting and enable us to quickly identify markets that represent the highest yield potential.”