Best Western makes a stay at the world’s
largest hotel chain twice as nice for its frequent guests again this fall
with the launch of its annual Best Western “Double Up” promotion.
From September 1 through November 30, 2004, Gold Crown Club International
members will earn their choice of either double points or double miles
with every qualified Best Western stay. All guests who book now can also
take advantage of Best Western BestRates(R), the company’s special
discount program that offers up to 50 percent off standard room rates.

“The incredible value found in both our Double Up and BestRates campaigns
makes it impossible for consumers to stay home this fall,” said Lynn
Magnuson, Best Western’s director of frequency marketing. “With thousands
of Best Western hotels at their service, the best is yet to come for
business and leisure travelers who make the most of these special offers.”

To be eligible, guests must register for the Best Western “Double Up”
offer prior to their first stay at http://www.bestwesterndoubleup.com/, or
call 1-800-WESTERN and mention promotion code DBL04. Individuals who are
not already Gold Crown Club International members can sign up for the
program when registering for the offer.

Best Western “Double Up” awards are available to residents of the United
States, Canada, the Caribbean, South America and Asia. Guests must provide
their Gold Crown Club International membership card or number at hotel
check-in to receive their additional bonus. For those guests selecting
airline miles as their award option, no flight is required to qualify.
Miles earned will be credited to the guests’ accounts six-to-eight weeks
following their hotel stay. Best Western BestRates are available to all
guests at participating hotels in the U.S. and Canada.

Launched in 1988, Best Western’s Gold Crown Club International loyalty
program is one of the industry’s few truly international travel clubs.
Members across the globe can earn points towards an extensive array of
product and service awards—including Global Free Room Nights, dining,
shopping, entertainment and airline miles—at Best Western hotels
throughout North, Central and South America, Europe, Asia, Australia, New
Zealand and South Africa. In 2003, Gold Crown Club International was voted
Inside Flyer magazine’s loyalty “Program to Watch.”
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