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American Airlines Enhances Web Site

Continuing its
commitment to give customers what they value, American Airlines has added
“shopping” tabs to its Web site, , to make it easier
for customers to quickly locate what they’re looking for online. The new
tabs include:
* Flights—search flights based on fares, schedules, connections and
more * Hotels—search for hotels by hotel name, rating or proximity to
airports and other attractions * Cars—find rental cars to suit needs
based on company or size, and even enter discount codes * Vacations—
plan the trip of a lifetime with AmericanAirlines(R) Vacations * Deals—
see all the latest fare sales, Net SAAver(R) specials and AAdvantage(R)
offers. has also been changed to make the site more intuitive, based on
feeback from customers. For instance, left-hand fly-out menus on the site
were altered to better group together content in a way that makes sense
for the customer. Icons on online seat maps were updated to make it
simpler for customers to tell which seats are available.

“One of our key goals is to make easy for customers to use,” said
Rob Friedman, Managing Director - Interactive Marketing, at American. “We
conducted feedback sessions with a wide range of customers to get their
input and suggestions. We listened to their comments, and the result is a
new home page that has everything customers need at their

Additionally, customers now can purchase and renew Admirals Club
memberships online. Previously, customers needed to do this in person, via
fax or on the phone.

“Our customers have expressed a desire to conduct more of their business
online,” said Nancy Knipp, Managing Director - Premium Services, at
American. “We value the feedback our customers provide, and we’re pleased
to now offer them the convenience of online membership purchase and
renewal at”


American offers 42 Admirals Club facilities in 36 cities worldwide. To
become an Admirals Club member, visit ,
call 800-237-7971 or visit any of our Admirals Club locations worldwide.

The award-winning American Airlines Web site, , is the
best place for customers to do business online with American. Because the
site is designed to meet individual travel needs, customers who log in
with an AAdvantage Travel Awards Program number and password receive
personalized news, information and specials, including Net SAAver &
Special Offers(R), AAdvantage bonus offers and discounted vacation
packages. has been selected as World’s Leading Airline Internet
Site (World Travel Awards), is recognized as one of the largest e-commerce
sites on the Internet (Media Metrix), and was named one of Yahoo! Internet
Life’s 10 Most Popular Travel Sites. also received Outstanding Web
Site and Standard of Excellence WebAwards from the Web Marketing
Association and recently won a Gold iNova award for product awareness.