Cheetahmail has signed Hilton International as its latest travel customer. The operating division of the FTSE 100 listed Hilton Group plc, will use Cheetahmail, Experian’s e-mail delivery and management solution, to target international customers with the latest offers from its Hilton and Scandic brands.Having evaluated other e-mail marketing solutions, Hilton International has selected Cheetahmail as the only system capable of enabling the organisation to quickly create, execute and manage highly targeted, permission-based, e-mail marketing campaigns to the thousands of customers that register via its web sites to receive regular e-mail newsletters.
Playing an integral role within Hilton International’s global e-marketing strategy, Cheetahmail’s technology provides the organisation with a number of unique benefits.
The system’s targeting and segmentation tools will allow Hilton International to personalise e-mail newsletters according to customer demographics, preferences, behaviour and purchasing patterns. Ideal for Hilton International’s global presence, Cheetahmail ensures that e-mail marketing campaigns can be sent in 17 different languages. Unique to Cheetahmail, Hilton International’s customers in Asia will receive messages containing hotel offers in ‘double-bit Kanji’ typeface.
Of significant advantage to Hilton International, it can place an accurate return on investment figure against its e-mail marketing activity. Cheetahmail’s sophisticated analysis tools will enable Hilton International’s Channel Marketing team to compare campaign performance - in terms of transactions as well as open and click-through activity within each message.
Jerome Wise, Director - Channel Marketing, Hilton International states: “We needed an e-mail marketing system that was capable of providing us with a global footprint and deliver quantifiable results. Cheetahmail’s mix of market-leading technology and a deep understanding of the travel sector is impressive. With the system’s ability to send highly personalised e-mail content to our worldwide customers in the click of a mouse-button, Cheetahmail’s technology will continue to reinforce Hilton as the world’s number one best known hotel brand.”
Denis Sheehan, CEO of Cheetahmail UK, adds: “We are delighted to be working with Hilton International to help achieve its global e-mail marketing objectives. Working together, we have created a solution built to deliver first-class customer communication tailored to elicit the best response from its customer base - whatever the language or time-zone.”