Siberia Airlines has signed a five-year
contract with SITA Information Networking Computing (INC) for the provision
of a range of applications including Gabriel, its leading booking,
inventory and reservations technology.
The contract covers Gabriel, Airfare, Ticketing and Data Management
Services and will allow Siberia Airlines to take advantage of SITA’s next
generation Horizon Reservations system to reduce the costs of distribution
and provide enhanced levels of customer service across their entire network
as it becomes available in the near future. In addition, Siberia Airlines
have selected STRATEGY, SITA’s sophisticated revenue management tool that
can increase revenues in a matter of months.
Gabriel, which is used by over 160 airlines worldwide, allows Siberia
Airlines to store its entire inventory in one place while having the
benefits of a local distribution system. By maintaining all resources in a
single location, the airline can now introduce yield and revenue management
techniques with STRATEGY that will increase overall revenues. Implementing
proven revenue management practices can add, on average, 6-8% increase to
the bottom line and even higher yields can be realised from better
allocation of capacity and booking classes.
Siberia Airlines is currently ranked as the 4th fastest growing airline in
the world (Airline Business magazine’s 2003 league tables) and is the first
Russian winner of the Flight International Award for Excellence in
Corporate Strategy. The strategic plan the airline is implementing is aimed
at increasing its presence in the air service market and enhancing the
quality of passenger service. Siberia’s selection of SITA’s technology to
support this expansion follows many years of successful partnering, and is
recognition of how the use of Gabriel and STRATEGY will provide the airline
with a major competitive advantage over others in the region.
“We selected SITA over other suppliers because we know they can deliver
immediate results to us for example, through improved revenue management
with STRATEGY. And, as we proceed with our growth initiatives SITA can
provide us with the advanced technology to support our expanding business,”
commented Mr. Ilya Aleksandrovskiy, Sales Director, Siberia Airlines.
“By choosing Gabriel and STRATEGY Siberia Airlines has armed itself for
future growth,” added Ilya Gutlin, Regional Vice President, SITA INC, “and
SITA ‘s technology will continue to provide maximum benefits as the airline
expands. We are delighted to have been chosen by Siberia as their partner
for the future.”