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TACA Selects Amadeus to Drive Global Sales

TACA, (Air Transport of the American Continent), has selected Amadeus’ IT platform, Altéa, for sales and reservations, to drive its sales worldwide across all distribution channels - airport and city ticket offices, call centres, travel agencies and the five year agreement, TACA will use Amadeus Altéa Sell (formerly known as the Amadeus Sales System) as their internal sales and reservation system. To drive online sales, TACA will use Amadeus e-Travel ® Planitgo, the most widely adopted, fully customisable Web-based travel booking engine. Complementing the sales platform, Amadeus has partnered with Lufthansa Systems, to offer TACA a complete and fully automated suite of passenger service systems. Lufthansa Systems will provide their Inventory, Departure Control System and other airline applications to TACA.

“In our goal to raise operational efficiency and reduce costs, we needed a solution that would give us the necessary reach and flexible infrastructure to enable us to adapt quickly and efficiently to changing market needs,” says TACA President, Alfredo Schildknecht. “Amadeus’ customer-centric sales and reservation platform delivers on this. Amadeus strength in the region and aggressive investments plans in technology complement our growth and integration plans,” he adds.

The deal between Amadeus and TACA combines the strength of a leading airline operator in Latin America with that of the world’s leading global distribution system, to bring unprecedented quality of service to travellers and travel agents booking flights on TACA. Additionally, while Amadeus represents over two-thirds of all air tickets sold via travel agencies in Central America, over a third of airline seats sold in the region are on TACA. The airline connects Central America with 13 destinations in North America (10 gateways in main cities in the US; one in Toronto, Canada, and two in Mexico, DF and Cancun) and 21 destinations in Central and South America and the Caribbean.