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Best Western and China Southern Sign New Partnership

China Southern Airlines’Ê Sky Pearl Club frequent flyer program is partnering with Best Western International. “China Southern Airlines’ Sky Pearl Club is proud to begin its partnership with Best Western, the largest hotel group in the world under its sole brand name,” said Mr. Li Kun, Vice President, China Southern Airlines.

The Sky Pearl Club currently has more than 2 million members and approximately 700 people join the Sky Pearl Club every day. Best Western’s guest loyalty program, Gold Crown Club International has approximately 4 million members worldwide.

“China Southern Airlines, as the preeminent air carrier of The People’s Republic of China, is a great strategic fit for our global hotel chain,” said Mr. David Kong, Executive Vice President, International Operations. “As both Best Western and China Southern Airlines continue their steady expansion throughout Asia and the world, members of both guest loyalty programs will benefit from the synergies created by this partnership.”

Mr. Li added that Sky Pearl Club members who stay at any of 4,100 Best Western participating hotels worldwide can earn 400 bonus km.