Richard W. Gray, chairman and co-CEO of TravelCLICK, announced today that the 75-room luxury Country Club Lima Hotel has implemented TravelCLICK’s iHotelier booking engine for its Website reservations and GDS connectivity. The Country Club Hotel will be using TravelCLICK’s technology platform to manage its own distribution activities across all electronic channels. Concurrent with their decision to take control of their electronic distribution process, the property discontinued its representation firm arrangement with Leading Small Hotels of the World, effective March 31, 2004.

TravelCLICK enabling technology, including the patent-pending OneScreen Web booking engine user interface, customized Web-based CRS, GDS connectivity, online voice reservation management, Internet marketing, and dynamic packaging (allowing consumers to customize their own packages), provides all the tools necessary for the property to manage their electronic distribution process on their own, without the need for a traditional representation firm.

According to Luis Gomez, General Manager of the Country Club Lima Hotel, “We are very impressed with TravelCLICK’s ability to provide us the tools we need to manage all aspects of our electronic distribution strategy ourselves: marketing information, targeted e-marketing executions, leading-edge enabling technology, and very importantly, local service and support in our market. The OneScreen web booking engine is especially valuable to us, both for the corporate traveler and leisure traveler, and because of its group functionality, it also enables us to provide booking functionality for groups, which represent a good share of our business.”

“By combining consumer interactivity with extensive management tools, the iHotelier booking engine enables hotels to maximize their profits from electronic distribution on the GDS and the Web,” said Ray Cohen, president and co-CEO of TravelCLICK. “For a hotel such as the Country Club Lima Hotel, these capabilities are fundamental to being a market leader and preferred choice in today’s intensely competitive electronic marketplace. We are very pleased to be working with a hotel of the stature and sophistication of the Country Club Lima Hotel.”
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