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Dubai-based Wide Inks Distribution Deal With IDeaS

today announced that Wide, a Dubai
based distributor that specializes in hospitality technology, had
finalized an agreement to represent IDeaS solutions in the Middle East.“We are very excited to have finalized a distribution relationship with
Wide. Their reputation as one of the most well regarded vendors in the
region is widely recognized and well deserved,” said Uli Pillau, Managing
Director EAME. “Over the last twelve months IDeaS and Wide have been
working together on select clients. This agreement represents a next step
in cementing our ongoing commitment at a more encompassing level.”

Wide markets and services a range of hospitality focused solutions
including ShawMan Software Enterprises their own proprietary POS system
and a Property Management solution designed for small-scale independent
hotel properties and Serenata Gmbh., a leading German CRM solution for the
Industry. Wide also represents the IFH Group, Germany’s largest
hospitality focused consulting and training organization, as they continue
to expand their services to the Middle East region.

“The addition of the IDeaS solutions to our current suite of product
offerings allows us to provide a one stop shopping experience for
hoteliers and dealers in the Middle East region,” said Kamal Bhatia,
General Manager of Wide. “Along with the software, we are providing
revenue management focused consulting, training and workshops to ensure
our customers can get immediate results by using our services and

The Middle East, and particularly Dubai, is widely recognized as one of
the fastest growing regions in the hospitality market. Currently there are
over 271 hotels serving the region in Dubai alone, with many new
developments planned. Hotel occupancy levels regularly average more than
85% with strong forecasts predicted even through the off-season.

“IDeaS is the most widely sold and installed revenue management solution
in the UAE and Middle East. Prestigious hotel groups including Jumeirah
International and InterContinental Hotels are using our solutions in some
of their key properties located in Dubai, Saudi Arabia, Lebanon and other
parts of the region,” said Fabian Specht, Director of Business Development
for IDeaS in EMEA. “Our partnership with Wide represents our ongoing
commitment to provide the utmost in service and support to this very
important marketplace.”