Breaking Travel News

Carlson Hotels Announces New Business and Brand Building Strategies

Carlson Hotels Worldwide announced a variety of new business building and brand defining strategies here this week during its
four-day, 2004 Annual Business Conference as nearly 900 participants and
guests gathered for the event from around the world. Focusing on the
creation of a “Brand New World” of opportunity in the travel industry, the
conference included hotel owners, franchisees, partners, managers, vendors
and employees from the Carlson organization and its five hotel brands: Regent
International Hotels; Radisson Hotels & Resorts; Park Plaza Hotels & Resorts;
Country Inns & Suites By Carlson and Park Inn hotels.

Following are news highlights which were announced at the conference and
electronic links to stories that will provide additional information:

Radisson Hotels & Resorts announces new brand defining bed—-Radisson
Sleep Number Bed—-in exclusive agreement with Select Comfort

Carlson Hotels Worldwide announces new global charity partner, the World
Childhood Foundation

Carlson Hotels Worldwide pursues diversity strategy in its hotel development


Carlson Hotels Worldwide announces innovative new “e-consulting” service
for hotel properties to master the complexities of web-based business delivery

Radisson Hotels & Resorts launches new “Express Yourself” service, enabling
new guest choices

Country Inns & Suites By Carlson partners with nationally acclaimed children’s
book, A Series of Unfortunate Events: The Bad Beginning by Lemony Snicket,
in comprehensive family travel promotion