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Le Méridien & Skywards’ Launch "Miles for Meals"

With a view towards consolidating its leading brand position in the UAE, Le Méridien Hotels & Resorts, have announced the launch of a unique customer promotion with Skywards, the award winning frequent flyer programme of Emirates and SriLankan Airlines.
Skywards’ members in the UAE will earn frequent flyer miles when dining in more than 50 Food & Beverage outlets across seven leading Le Méridien properties in the country.
More specifically, from May 1st, 2004, Skywards’ members, dining at selected outlets in participating Le Méridien hotels, and spending a minimum of AED 100, will be rewarded with 100 Skywards Miles on every AED 100 spent. Furthermore, Skywards members can enjoy using their Emirates-Citibank Credit Cards and earning one Mile for every US dollar spent at one of the participating Le Méridien Hotel in the UAE.
Speaking about the joint promotion on behalf of Le Méridien, Mr. Sami Zoghbi, Managing Director, Middle East and West Asia (MEWA), said: “Customer loyalty has increasingly become a key contributing factor for a hotel’s continued success with the intensely competitive hospitality sector in the UAE.
“Le Méridien are excited to partner with Skywards in this promotion as it aims to recognise and reward loyal customers by offering them added value at their popular restaurants across the UAE. Our association with Emirates Airline goes back a long way, and we have together launched several customer-driven programmes that have been very popular among our guests and patrons”.
Skywards is one of the most rewarding frequent flyer programmes, offering members a host of unique benefits. Skywards Miles can be redeemed for free flights to hundreds of destinations, upgrades, hotel accommodations, leisure activities and lifestyle products.
Brian La Belle, Skywards Vice President, said: “Our decision to partner with a world-renowned hotel chain such as Le Méridien, with its reputation for innovative and varied offerings and superior customer service, gives us an ideal opportunity to reward our members for their valued support of Emirates and SriLankan Airlines.”