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New Baglioni Hotel Sets New Technological Standards

Founded 25 years ago, Baglioni Hotels
is Italy’s premiere luxury hotel group renowned for its gloriously restored period hotels, individual style and meticulous service.  In pursuit of excellence, the Baglioni Hotel London, which opened on the 29th March 2004, heralds a new landmark for the group - a modern classic in a characteristic London property.The Baglioni Hotel London features 68 rooms, including 50 suites, which exude the warmth of a private residence.  The property boasts one of the smartest addresses in the capital, positioned close to the Royal Albert Hall, with stunning views across Kensington Gardens and Palace.  Guests are within a stone’s throw of the city’s cultural highlights and some of its best shopping, but the surrounding royal parks provide a peaceful setting.

However English the location, the hotel is Italian in spirit. Baglioni’s commitment to Italian heritage strives to combine luxury, individuality and culture.  Many of the rooms are themed around art, music and history.  From exquisite furnishings to rich fabrics, the Baglioni Hotel is the very essence of Italy in the heart of London.

Baglioni Hotel London has set new technological and service standards within the London hotel scene.  A butler service is available on all floors and check-in takes place in the guest’s room with their personal butler.  All guests enjoy a free of charge selection of 100 movies, downloadable on the rooms’ interactive plasma TV screens, and a selection of 1500 music tracks is also available at no extra charge.  Unlimited broadband and wireless Internet access in the guestrooms and across the property is also available free of charge. 

Following the success of other Baglioni Hotel restaurants, many of which have been awarded Michelin stars, London’s Ristorante “Brunello” offers enticing Italian dishes created solely from fresh seasonal ingredients to create an intense culinary experience.  Under the direction of Chef Stefano Stecca, most ingredients are brought in fresh from Italy to ensure that guests can enjoy wonderfully fresh flavours.  A unique Frescobaldi wine bar serves a selection of Italy’s finest vintages.

For the ultimate pampering experience, the hotel’s Health and Beauty Spa offers the most up-to-date treatments provided by Caroli Health Clubs, the leading Italian name in the health and beauty industry.


Baglioni Hotel London’s greatest influence is its passionate love affair with Italian style and luxury.  Thanks to the expertise of the owners, the Polito family, the personal touches and the hotel staff, the Baglioni Hotel London is a truly unique destination.