SideStep
has announced the launch of SideStep(R) TravelFinds(SM), a
weekly email newsletter that promotes time-sensitive flight, hotel, rental
car, cruise and vacation values.The TravelFinds newsletter provides advertisers with a targeted vehicle to
promote the latest and best travel bargains. TravelFinds subscribers
represent SideStep’s most active and valuable customers-frequent travelers
eager to discover new travel deals. With more than one million opt-in
subscribers, TravelFinds offers not only highly qualified leads, but also
campaign scalability.

TravelFinds ad units are clickable text links, making it fast and easy for
advertisers to create and test messages. TravelFind’s text ads drive
consumers directly to an advertiser’s site, immediately engaging buyers
with featured brands. SideStep also provides TravelFinds advertisers with
regular reporting to maximize campaign ROI.

“TravelFinds represents a valuable addition to the set of marketing
solutions we offer our travel partners,” said SideStep CEO Brian Barth.
“Our in-product advertising enables travel providers to reach consumers as
they search and to guide their purchasing decisions. With TravelFinds,
advertisers have the opportunity to drive incremental sales quickly,
thereby sparking immediate additional demand.”
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