Harrell Hotels (EUROPE) Ltd has signed a letter of intent with Marriott
Hotels International BV to participate in the development and management
of the Courtyard by Marriott brand in the United Kingdom.
This signing marks the planned arrival of Harrell in the United Kingdom,
where the company is currently undertaking due diligence on a number of
sites for the construction of new four-star Courtyard hotels in key cities.
Harrell Hotels (EUROPE) Ltd (HHE) is a London-based subsidiary of Harrell
Hospitality Group Inc (HHG), the Dallas-based hotel management group that
is approved by US franchisors including Marriott, Hilton, Sheraton,
InterContinental, and Ramada, among others. Harrell employs more than 400
staff in the US, and operates the award-winning Rancho Santa Barbara
Marriott in Santa Barbara, California. HHG is quoted on the NASDAQ OTC
Bulletin Board (symbol HLTLA).
Paul Harris, Director of Business Development for Harrell Hotels (EUROPE)
said: “We are very pleased to be extending our relationship with Marriott
into the UK and plan to capitalise on the obvious market potential of the
Mr Harris added: “We view Courtyard as a fantastic upper moderate tier
product, and have no doubt that the dynamics which propelled Courtyard to
its preferred status in the US also exist in the UK.”
Under the letter of intent HHE will play the lead role in identifying
potential sites and joint venture partners to support the roll out of the
Courtyard brand. HHE will participate in both the development and
management of the Courtyard hotels.
Courtyard by Marriott is Marriott’s largest lodging brand, with 600 hotels
worldwide. In the US, it has become established as the market leader in
the upper moderate tier market. The Courtyard by Marriott lodging
portfolio in United Kingdom currently includes 11 properties.