has announced the launch of its new high-speed wireless Internet service. Using more then 1,100 hotspot locations worldwide in major hotels, airports, coffee shops, restaurants and other popular venues, Trustive is one of the largest virtual WISPs in Europe and one of the fastest growing in the world.
Powered by a package of free and easy-to-use client software that allows users to log on to the Internet with one click, Trustive’s service has been engineered to meet the needs of the European business market. Trustive does not operate hotspots but partners with existing WISPS. Wireless access is sold to end users—primarily large companies—by the minute.
Trustive’s business model is setting a new standard in the pricing of wireless Internet. Trustive is the first virtual WISP to offer its service to end users at a fixed rate—five eurocents—no matter where in the world it is used.
“We have a unique business model and sales strategy in the WLAN market,” said Gavin Dresselhuis, Managing Director of Trustive. “Our core business is actively marketing and selling wireless Internet subscriptions through our sales force. Taking Trustive directly to the end user gives us a significant advantage over the competition.”
Trustive now covers eight countries in Europe: Germany, France, The Netherlands, Norway, Sweden, Italy, United Kingdom and Lithuania. Besides these European countries Trustive also has coverage in Asia (Malaysia, Philippines, Indonesia and Singapore), Canada and the United States.
Because of the rapid growth of both hotspot locations and new WISPs, the Trustive network is experiencing considerable expansion daily. The company expects to have full coverage in Europe and expanded coverage at key locations in Asia and the Americas by the end of 2003.