British Airways has unveiled its new business class seat - Club Suite - and confirmed it will arrive on the first of its A350 aircraft in July.
The newly-branded Club Suite offers direct-aisle access, a suite door for greater privacy and flat-bed seats in a one-two-one configuration.
Boasting 40 per cent more storage, the product also includes a vanity unit and mirror, Wi-Fi, 18.5-inch in-flight entertainment screens, high definition gate-to-gate programming, and PC/USB power.
The A350 aircraft itself will also promote a feeling of well-being, space and calm due to its reduced noise levels, high ceilings and ambient lighting which is intended to compliment the time of day and outside light.
Customers will leave their flight feeling rested thanks to higher levels of humidity and refreshed air as the cabin pressure is equivalent to an altitude of just 6,000 feet.
As well as a new 56-seat Club World cabin, the three-cabin A350 will feature the latest World Traveller Plus cabin (56 seats) with new furnishings including a plush new pillow and warm quilt, new amenity kits and an enhanced service and an improved dining experience.
The World Traveller (economy) cabin offers 219 seats.
Customers will also benefit from high-speed Wi-Fi, allowing travellers to browse the internet on their personal electronic devices.
The airline, which is marking its centenary this year, will roll out the new suites in a carefully managed programme designed to minimise disruption to customers.
During phase one, the first A350 aircraft will start some short-haul flying between London and Madrid to allow the airline’s teams to perfect their customer service delivery and familiarise cabin crew with the aircraft layout.
In phase two, from October 1st, the aircraft will begin long-haul flying.
During this period another three A350 aircraft will join the British Airways fleet and two Boeing 777 aircraft will also be retrofitted with the new cabin.
At the start of 2020 phase three will begin which will see British Airways rolling out its Club Suite on further long-haul aircraft across the network.
Alex Cruz, British Airways chairman, said: “The arrival of our first A350 featuring our new Club Suite is one of the most exciting developments in our £6.5 billion investment programme.
“At British Airways we have one of Europe’s largest long-haul fleets and most far-reaching global networks, so it will take some time to make the cabin available to everybody.
“We hope that as more customers have the chance to experience it, they’ll enjoy travelling in it as much as we’ve enjoyed designing it.”