British Airways is introducing its very own exclusive brand of gin for premium customers.
The specially made tipple – British Airways Gin – will only be served to the airline’s First customers, from the bar of the prestigious Concorde Room at Heathrow’s Terminal 5.
It has been blended for British Airways following extensive taste tests with First customers at the Concorde Room bar in London, by the award-winning Cambridge Distillery, the world’s first ‘gin tailor’.
The main botanicals used in the exclusive herbaceous gin (aside from juniper) are basil, rosemary and thyme, which are all grown in the distillery gardens in Cambridge.
A gin and tonic is one of the most popular alcoholic drinks served on British Airways flights – the airline’s customers sip more than three million of them every year.
Troy Warfield, British Airways’ director of customer experience, said: “We know how popular a gin and tonic is with our customers in the air and we are sure our new British Airways Gin will go down a treat with our customers flying in First.
“The Concorde Room is the epitome of exclusivity on both sides of the Atlantic, so what better place to raise the bar and serve up this delicious new bespoke British Airways Gin to our most premium customers.”
The Cambridge Distillery is among the most highly awarded in the world and has come first in every single international competition it has entered.
As well as making British Airways Gin, the Cambridge Distillery also make a blend especially for The House of Lords, which is on sale in Parliament.
William Lowe, master distiller and owner of the Cambridge Distillery, said: “British Airways customers deserve the best, so we are thrilled to offer those flying in First this amazing new British Airways Gin, served exclusively from the Concorde Room.
“We take enormous care making our gins. For British Airways we collected the basil, rosemary and thyme from our very own gardens and distilled them separately to ensure the temperature of distillation of each botanical was just right, then carefully blended them to make British Airways Gin.”