Avis Car Rentalis introducing Avis Preferred Select & Go, a vehicle selection service that puts members of Avis Preferred, the Company’s express rental programme, in control with three options for service.

Beginning this summer, Avis Preferred members can: keep and drive away in their pre-assigned rental vehicle; exchange their car, at no additional charge, by selecting another one from the designated area; or upgrade their vehicle for an additional charge by choosing a specialty car or SUV from the designated area. All of these options are available without customers having to visit the rental counter. Previously, Avis Preferred members had to go to the rental counter if they wanted to exchange or upgrade their pre-assigned rental vehicle.

“With Avis Preferred Select & Go our frequent renters are empowered to select the vehicle that best fits their needs or occasion—whether by make and model, color or size—and the rental process is faster than ever,” said Gina Bruzzichesi, senior vice president, customer experience, Avis Budget Group.

“Offering time-saving amenities, premium service, a smoke-free fleet and now enhanced vehicle selection is just another way that ‘We try harder’ to exceed our customers’ expectations and make travel easier and more convenient for them.”

With the new Select & Go service, customers simply drive their selected vehicle to the exit gate, present a valid driver’s license to the Avis representative and the rental check-out process is completed. Avis Preferred Select & Go will be available at 50 airport locations in the United States and Canada by the end of 2012.

Avis is committed to enhancing the rental experience for its customers and is a leader in offering services that make travel more convenient. Innovations include mobile applications on all four major mobile platforms (Android, BlackBerry, iPhone and Windows Phone), Avis Chauffeur Drive service, where2 GPS navigation, electronic toll collection solutions, e-Receipts and Rapid Return, the Company’s automated car rental return process.