Telecommunications giant AT&T and Sabre, a global travel technology company, are planning to jointly explore solutions which could usher in a more personalised, stress-free trip experience for travellers.

The two companies are developing and testing solutions that take advantage of AT&T’s newly enhanced Location Information Services – Hybrid, which allows developers to build geo-aware mobile applications.

They are exploring how device-based location information services can help airlines, airport retailers, and other travel-related companies deliver intelligent, predictive and personalised services throughout a traveller’s journey.

AT&T LIS Hybrid has the ability to define custom geo-fences (a virtual perimeter within a geographic area) in any shape or size, both indoors and out, using cellular, GPS and Wi-Fi information shared by the user from their device.

Knowing when a traveller enters or leaves a pre-defined geo-fence would allow travel suppliers to provide personalised services and relevant offers based on the traveller’s real-time location.

“By applying cutting edge technologies, coupled with data analytics and better intelligence, we can give travellers the personalised experience they have come to expect in today’s connected world,” said Sarah Kennedy, director, Sabre Labs, the technology incubator and research lab at Sabre.

“Together with AT&T, we will explore the role advanced location-based services can have in helping travel suppliers provide better, more personal service to their customers,” Kennedy added.

Phase one of the pilot project between Sabre and AT&T is expected to be completed during the first half of 2014.