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ATM 2021: Emirates chief opens digital showcase

ATM 2021: Emirates chief opens digital showcase

Following an in-person Arabian Travel Market last week, the largest travel and tourism showcase in the Middle East continued this week as ATM Virtual.

The three-day event, which was specifically designed for those industry professionals unable to attend the in-person ATM event, kicked off this year with Tim Clark, president of Emirates, who gave a candid outlook about the recovery of the aviation industry.

During a virtual conversation with top aviation consultant, John Strickland, who conducted the interview from London, Clark initially gave his opinion on the recovery timescale of the aviation sector.

“The ideal situation is that the vaccine programme beats the virus by autumn of this year, and we get some relief then demand will come back at a staggering rate.

“Low-cost airlines will benefit from intra-European travel, the US domestic market, China’s domestic market and international travel will also return in large numbers,” he said.


“But the problem (with this scenario) will be twofold.

“The ability of airlines to meet the demand when it comes and two, the conditionality of country access requirements,” he added.

On the latter point, Clark explained that even though there is massive pent-up demand, there may well be inhibitors too.

Some passengers might be nervous and worried about variant strains of the coronavirus, the situation in India he said is creating a ripple effect across the global economy.

Although airlines and airports had really worked hard to ‘sanitise’ how they managed passenger welfare, mitigating risk through their protocols, that alone would not be enough.

“It’s a question of how we navigate the next six months and if we do it right with equitable vaccine distribution, testing regimes simplified and made cheaper, all of this lends to the theory that by the end of the year, we’ll be back in business in some scale,” he said.