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ATM 2011: Turkish Airline beefs up business offering

ATM 2011: Turkish Airline beefs up business offering

Turkish Airlines, voted “Europe’s Leading Airline” by World Travel Awards, has unveiled a Corporate Club for business travellers at Arabian Travel Market 2011.

Passengers who join the Corporate Club will be able to make use of the Corporate Lounge, as well as receiving a range of amenities.

Marketing and Sales, Senior Vice President, Mehmet Akif Konar said: “Specifically designed for corporate customers, bespoke programmes can be created to meet corporate needs including a wide range of benefits such as upfront discounts, charge waivers (free rebooking, route change and cancellation), free flights, corporate club cards for travelling employees, higher excess baggage levels, free stopover programmes in Istanbul – and all without hidden costs or extra charges.”

The Middle East is one of the key regions for Turkish Airlines, and Dubai in particular. The emirate has become one of their most profitable and most popular destinations, especially with business travellers. Last year, the average load factors were at 84 percent and rose to 85 percent by the beginning of this year.

“Demand for seats remains strong,” Mr Konar said. “This is not just for flights between Dubai and Istanbul, which is a hugely popular destination for Emiratis and expatriates, but beyond”


Turkish Airlines provides passengers with connections to over 77 destinations covering North America and Europe.

The airline has played a pivotal role in Istanbul’s emergence as a business and cultural hub. This was reflected at the 2010 World Travel Awards when the national carrier was voted “Europe’s Leading Airline Business Class”, following a year in which it grew market share and continued to upgrade its fleet despite a backdrop of one of the harshest downturns in aviation history.
Last year Turkish Airlines added a new class on its flights, in addition to the economy and business offerings, and opening doors for new privileges in the sky.

Passengers are now able to experience comfort in “Comfort Class” at inexpensive rates. The new class is situated between the Economy Class and Business Class. Its purpose is to combine the convenience of Business Class with the reasonable purchasing rates of Economy Class.

Turkish Airlines introduced the “Comfort Class” on trunk routes to Beijing, Shanghai, Narita, Bangkok, Hong Kong, Sao Paulo and Toronto on its the new B777 aircraft.
And as the airline’s new B777s join the fleet the Comfort Class is being rolled out on the flights to New York, Chicago, Washington D.C. and Los Angeles as well.

One of the privileges of Comfort Class is that the knee space and sitting space are kept at a maximum range. The seat pitch measures in at 116cm and seat width at 49cm.

Having their own individual display screens with the 10.6“ in-arm screens embedded on each seats the passengers can watch as many films, serials, documentaries and cartoons as they wish while they can access the entire visual archives instantly. Passengers who want to rest their legs will have the apparatus of leg rest stowed beneath the seas.

These newly designed seats let passengers will access their files by simply using their personal USB devices or iPods.