Leading regional tour operator Asia DMC has weighed in in support of the UK outbound travel market by setting up representation in the country to offer its luxury programme of personalised travel itineraries into south-east Asia.
The UK is headed by highly creative travel planner Gary Toshack, director of sales and marketing for the country, who has over 12 years of experience in developing bespoke, high-end tour itineraries throughout Asia, specialising in China and south-east Asia, including leading expeditions to remote corners of the region with his former companies China Links and Discover China.
“It’s a massively challenging position and one that is hugely exciting,” said Toshack.
“Classic touring in Asia has traditionally been very successfully sold in the UK in clear and ordered components.
“While we will still offer traditional touring modules, we will introduce a dynamic, personalised range of content featured in the destination management company 2017 collection Spirit of Travel for UK tour operators that will offer a Rolls Royce approach to south-east Asia travel”.
Asia DMC unveiled its new identity at World Travel Market in London in 2016 as it rebranded from HG Travel, a Hanoi-born operator which had operated under its original name for 20 years, setting its sights on accelerated growth throughout Asia with office openings and senior appointments in key destinations.
These included the hiring of Linh Le in the role of group managing director who has led the development of the business and its expansion with the establishment of offices in key inbound source markets into Asia and the move to offering responsible and tailored travel experiences for trade partners.
“We are delighted to welcome Gary to the team,” said Le.
“His experience and passion for developing innovative travel programmes makes him an important addition as we seek differentiation in a sophisticated travel market.
“It is an important and timely step for us as we have great faith in the upscale UK outbound travel market which is where we will focus and where we feel personalised travel offerings are underserved.”