Winners Arcube CEO Prithveesh Reddy (5th from left) and Impersonally Co-founder and CEO Shlomi Beer (7th from left) pictured with fellow finalists and judges

Arcube and ImpersonAlly are the winners of this year’s TravelTech Show Trailblazer Awards 2026, which took place this morning after a fierce ‘Dragons’ Den’ style showcase of travel technology innovation.  
Based in Manchester, Arcube is a travel-tech platform giving airlines access to 16+ ancillary products through a single integration.

“We help travel companies sell travel extras, things like lounges, eSIMs, car rentals, in a much simpler way. They don’t need to spend years trying to build this themselves. Instead, they could do it in weeks and generate a new stream of revenue,” said Arcube CEO Prithveesh Reddy.
Asked what the win will do for his business, Reddy said: “This win will bring us a lot of inbound from potential partners who want to use our technology, but it’s also great to speak to some of the investors in the room. As we continue to scale, we will need growth capital, and being recognised by an institution like this goes a long way in the travel industry.”
Arcube wins the following:
A free stand at TravelTech Show 2027   
A start-up ticket to Phocuswright Conference Europe 2027 
A speaking opportunity on the TravelTech Show 2027 Start-up panel   
Guidance and mentorship from the judges   

The People’s Choice award, voted for online ahead of TravelTech Show, was won by ImpersonAlly, an AI-native brand protection and fraud intelligence platform that detects and stops impersonation, phishing, and misinformation delivered through paid ads, search results, AI-generated answers, domains, and social channels.

The other five entrants were:
Cumbaya: Providing the Agentic AI infrastructure for the professional travel industry. 
Drifter: AI visibility infrastructure for places. 
Hotelblock.ai: A hospitality tech company providing an AI-powered revenue growth platform for hospitality group sales teams.
Kudos Travel Technology: Helps travel agencies move from fragmented systems to seamless travel experiences.
Rebookify: A B2B travel technology platform that automatically monitors hotel reservations after they are booked and detects when the same booking becomes available at a lower price.

This year’s TravelTech Show Trailblazer Awards judges were:
Pete Comeau – Managing Director, Phocuswright
Suzanna Chiu - Head of Amadeus Ventures, Amadeus IT Group
Andreas Nau - Partner, Ennea Capital Partners
Kimberly Newbury - VP, Global Travel Technology Group
Roopak Pati - Managing Director, Investment Banking, Technology, Media & Communications, Oppenheimer