American Airlines is offering a 25% discount for preferred seats until Sunday August 5th. The move will cut out the global distribution systems.

The sale price of preferred seats—usually aisle and window seats at the front of the plane—start at $3 per flight for a limited time.

American Airlines has started selling ‘preferred seats’ at the front of the econonmy cabin through US online giant Priceline.com in a move to by-pass global distribution systems.

“This offer is a testament to how customers win when American can choose to distribute its product via less expensive and more capable technology,” said Cory Garner, American’s managing director of sales operations and distribution.

Active U.S. military members as well as premium and full-fare customers may still select these seats for free.

The offer is valid for flights on American as well as American Eagle and AmericanConnection, a regional carrier in Chicago.

The discount is available at www.aa.com, American Airline’s mobile site, its self-service check-in machines or using the airline’s reservations agents.

Preferred seats also are being sold on Priceline for the first time.