Amadeus and mobile messaging software company Zingle have signed a new partnership to integrate Zingle messaging technology with Amadeus’ hospitality service optimisation solutions.

The deal will allow Amadeus to provide hotels with the mobile texting and messaging technology they need to better service and communicate with guests.

Zingle enables hoteliers that implement the Amadeus service optimisation products to text and message guests through any mobile channel.

At every point during the guest’s stay, staff can communicate with guests through an integrated two-way platform, which significantly reduces operational inefficiencies and wait time.

Additionally, staff can easily manage all interactions in a simple inbox shared between all departments.

By combining the power of Zingle’s mobile messaging solution and Amadeus’ hospitality service optimisation solutions, hotels are leaping into the one of the fastest growing trends in the industry, and are differentiating themselves from competitors.

By reducing unnecessary delays and wait times, providing personalised communication and increasing engagement, hotels are delivering a new level personalisation.

“Hotel guests are mobile.

“We are confident that Zingle’s solution in integration to Amadeus’ hospitality service optimisation solutions creates the most instant and seamless solution to hotels and guests alike” said Ford Blakely, founder of Zingle.