Amadeus has announced a new-generation hotel distribution marketplace for the travel industry that will bring buyers and sellers of hotels together more efficiently.

The marketplace can be accessed via Amadeus’ travel agency retail platform (Amadeus Selling Platform), its corporate online booking tool (Amadeus e-Travel Management) and by any third party through web services.

The ‘multisource’ marketplace now provides seamlessly integrated content from all hotel sources into one format within the platform, so bookers can access all their favourite providers through a single interface.

The depth of integration means bookers’ search results appear in a standardised format, which makes comparison shopping quick and easy.

This allows the agency to get the best offer for their customers in record time as well as providing them a more efficient service.

Sophisticated search algorithms, caching technology and progressive display features deliver sub-second response times.

Peter Waters, director, hotel distribution for Amadeus, said: “Amadeus has responded to the clear industry need of providing all types of hotel content – to suit both leisure and business travellers - in a single marketplace.

“This hotel content can then be distributed, with integrated booking capabilities, through all online and offline channels.

“This combination of broad, rich content, advanced technology and the ability to tailor the commercial model to the needs of individual customers is unique in the industry.” 

Unlike other systems, the marketplace will be adaptable to reflect its customers’ different business models: content can be managed in real-time at different points of sale to reflect a commission-based model, a service charge or net-rate/mark-up model, or negotiated rates, depending on the booker.

Amadeus has over 690,000 hotel shopping options in production covering over 235,000 unique properties.

This comes from agreements with regional and global hotel providers such as Albatravel, Bedsonline, Despegar.com.

Destinations of the World, GTA, hotel.de, HRS and Transhotel. Further partners in the pipeline include Sunhotels, Teldar, Travelboutique and Travelguru.

This is in addition to almost 300 hotel chains, representation companies, and thousands of independent properties.

For more information visit the Amadeus website.