Malaysia Airlines has appointed Felicity Allan sales manager of Victoria, Tasmania, South Australia and Northern Territory, effective from Monday.

Allan has more than 16 years-experience in sales management and will assist the company to set up a streamlined approach to managing, negotiating and entering into new relationships with a diverse range of partners.

Prior to joining Malaysia Airlines, she worked for Creative Holidays, AAT Kings, Cover-More Group and most recently spent six years as regional industry sales manager at Virgin Australia.

Allan said Malaysia Airlines is one of the best full-service carriers in the world with great aircraft, top notch in-flight service, an excellent frequent flyer program and seasonal fare deals making it a fantastic operation to be part of.

Bennet Stephens, Malaysia Airlines regional manager for the ANZ market, said Allan will focus on enhancing the efficiency and effectiveness of the sales offering, promoting the airlines presence throughout Australia.

Malaysia Airlines is a world class premium airline for travel from Australia and New Zealand to Malaysia and beyond to numerous destinations in Asia, London and beyond through its code share arrangement with Emirates.