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airberlin revamps Business Class short haul offering

airberlin revamps Business Class short haul offering

Starting this year as part of its strategic realignment, airberlin is introducing Business Class to German and European flights and will therefore offer a consistent product experience on short, medium and long-haul flights for the first time.

Stefan Pichler, chief executive, airberlin, said: “We find ourselves at the beginning of a far-reaching transformation from which a new, stronger airberlin will emerge.

“By introducing a Business Class on short and medium-haul flights, we are making key strategic decisions that will pave the way to a sustainable future for the company and that will clearly position airberlin in the premium sector of European airlines.

“The new premium product will make us more attractive, particularly for business travellers and frequent flyers, and we now offer a seamless Business Class experience on the global route network by airberlin and our partner airlines.”

The first row in the cabin is reserved for Business Class passengers.

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In addition to exclusive service, passengers will then enjoy particularly generous legroom, which at 32 inches exceeds the European Business Class standard.

A further key feature of the new Business Class is the guaranteed empty middle seat, which provides a particular amount of exclusivity and personal space, even high above the clouds.

The premium service for Business Class passengers already begins on the ground: the benefits include, for example, a priority check-in desk, a security fast lane, access to lounges and exclusive waiting areas in the airberlin route network, as well as priority boarding.

On board, the crew will give Business Class passengers a personal welcome and will serve a complementary drink. Passengers can then choose food and beverages ‘à la carte’ from the extensive on-board menu.