Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), Reed Travel Exhibitions (RTE), today launched its official Smartphone event application with ShowGizmo.

Registered visitors, exhibitors and media attending the show in Melbourne on the 21 and 22 February 2012 can download the event app for free starting today.

The introduction of AIME’s ShowGizmo Smartphone application for the 20th anniversary show is a move designed to keep attendees up-to-date on everything taking place by allowing them to plan their time, access AIME’s program, exchange information and collect brochures, make connections, receive real time alerts and news, before, during and after the event, all in the palm of their hand.

Sally de Swart, RTE Director for AIME, said the introduction of the ShowGizmo app was a great opportunity to utilise technology in a meaningful business context.

“Apps are widely used in our everyday lives, so it’s not a big leap to see the potential within the event context. Up until now the only option at exhibitions was to exchange business cards and collect literature - the ShowGizmo app means information can now also be shared digitally which may be more convenient for some attendees,” Ms de Swart said.

ShowGizmo is free to all AIME registered attendees with Android, Blackberry and iPhone devices. All they have to do is download ShowGizmo from the devices app store or download at http://www.showgizmo.com/download-showgizmo/ and enter the event password ‘aime2012’.

ShowGizmo Marketing Executive Josh Dry explained that the use of Smartphones will make it easier to get value out of event participation.

“We’re not far away from the time when the only thing attendees will need to remember to pack when they go to a tradeshow or conference is their Smartphone. Using these clever little devices will free up time and make it much easier to get full value out of their participation, so attendees can concentrate on the important things such as networking and doing business,” Mr Dry said.