Virgin Atlantic is among the carriers presently using the system

AeroMobile has appointed leading travel and lifestyle PR agency, Rooster, to implement a wide-ranging communications and social media campaign in 2013.

Established in 2006, AeroMobile provides world class, proven, technology and services that allow the safe use of passenger’s own mobile phones and GSM-enabled devices in the air.

Using the AeroMobile network, passengers can stay connected at 30,000 feet through texts, emails, social media and voice calls.

The in-flight telecoms specialist has appointed Rooster to develop and run a comprehensive campaign which includes corporate profiling in the aviation, travel and telco sectors and a consumer push to encourage more people to use their smartphones and tablets in-flight.

Rooster will position Aeromobile as the voice of in-flight connectivity and will work to counter negative perceptions surrounding the use of mobile devices onboard aircraft.

The agency will also implement a full social media campaign for AeroMobile, beginning with a Twitter presence to support the company’s B2B activity. 

“At AeroMobile we have seen accelerated growth over the last 12 months, as more and more consumers want to use their smartphones in the sky.

“We’re delighted to have Rooster on board as we step up our activity in the UK and we look forward to announcing more airline and operator partners over the coming months,” said Kevin Rogers, head of revenue development at AeroMobile.

The AeroMobile service is currently in operation with Emirates, Virgin Atlantic, Malaysian Airlines, Transaero, Gulf Air, Etihad and SAS, and will launch shortly with Lufthansa.

Other airlines commited to the service include Cathay Pacific, Dragon Air, Aer Lingus, Lion Air, KLM, Air France, Singapore Airlines and Turkish Airlines.