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ADTA teams with Disney to boost tourism standards in UAE

ADTA teams with Disney to boost tourism standards in UAE

Abu Dhabi Tourism Authority (ADTA) has teamed up with Disney Institute - one of the world’s most recognised leaders in professional development - for a series of seminars aimed at inspiring industry leadership, improving service quality and better management of the sector’s human resources.

The seminar programme, which runs at the Shangri-la Hotel, Qaryat Al Beri in Abu Dhabi from October 31st to November 2nd, is being subsidised by ADTA to encourage strong partner take up.

UAE national participants will be offered places on a complimentary basis.

“This initiative lives up to our commitment to deliver best practice across our stakeholder engagement programme,” explained said Nasser Al Reyami, tourism standards director, ADTA.

“The seminars are rare opportunities to learn from a company that has consistently led the way in the hospitality, tourism and entertainment industries.

“We hope that, in the spirit of Disney, our stakeholders will be inspired to deliver world-class employee and customer satisfaction, memorable experiences and improved bottom-line results.”

The programme begins with a seminar and workshop devoted to ‘Disney’s Approach to Leadership Excellence’ and is aimed at hospitality and tourism general managers, divisional directors and line managers.

“Among a series of success criteria to be examined will be the methods needed to sustain momentum towards achieving goals which will be much needed in Abu Dhabi’s heightened destination competiveness,” explained Paul Ram Prakash, industry professional development, ADTA.

The second seminar will focus on ‘Disney’s Approach to People Management’ and is aimed at hospitality and tourism organisation leaders, human resource and training managers as well as team leaders.

“This will help stakeholders understand how to integrate their organisational culture into employee selection, training and care and provide a supportive environment that celebrates success,” explained Prakash.

The final seminar is devoted to ‘Disney’s Approach To Quality Service’ and is targeted at hospitality and tourism employees and staff of tourism-related government authorities holding supervisory roles, executive or management positions.

“Attention to detail can be the difference between mediocre customer experience and world-class, memorable ones that drive positive word-of-mouth and repeat business,” said Prakash.

“In this single day, delegates will be able to benefit from Disney Institute’s experience in quality service and learn to think differently by exploring the world-renowned Disney principles for service excellence.”

Abu Dhabi Tourism Authority (ADTA) is recognised by the World Travel Awards and the World’s Leading Tourist Board.