Adara has continued its European market expansion, announcing four new senior sales and marketing hires focused on building the company’s offering across key markets in the UK, Germany, Austria, Switzerland, France and Belgium.

Leading the European team from Adara’s Barcelona office, Sara Pastor has also joined the company as commercial director for Europe.

Pastor brings to Adara over ten years’ travel industry experience in technology, e-commerce and advertising at Travelzoo, ASAP Worldwide, Cisco Systems and most recently, LivingSocial where she led teams in Europe and Miami and managed Global Strategic Accounts.

Pastor said: “I am excited to join ADARA at this time of rapid growth in Europe and look forward to leveraging my experience to help brands better leverage data driven communications powered by the world’s best travel data.

“We are seeing great demand for marketing solutions fuelled by first party intent data from major businesses in the region.

“I will be working with the team to deliver strategic long-term partnerships that turn big data into business results for the European market.”

Joining Pastor are Larissa Lampe and Maxime Terpman who will contribute to Adara’s wider European sales efforts as commercial directors of DACH and France & Belgium, respectively.

Lampe held roles at Yahoo!, TGlobal, Turismo and Nestle before joining travel search engine Kayak as sales manager for DACH.

Terpman began his career in risk management, and brings with him a wealth of programmatic knowledge following three years as sales and business development manager at RadiumOne in Paris.

Additionally, Steve Hawker joins ADARA as marketing director for EMEA and APAC based in the London office, replacing David Morrow who has been promoted to vice president, global marketing working from Adara’s Mountain View, California global headquarters.