Sabre Hospitality Solutions, the industry’s leading global hospitality technology company, announced today that ACHAT Hotels, a German hotel group has switched its 27 properties across Germany, Hungary and Austria to Sabre Hospitality Solutions’ distribution technology and marketing services. ACHAT Hotels will use Sabre Hospitality Solutions’ SynXis Central Reservation System to connect seamlessly to all channels including the distribution of rooms and rates through all four major Global Distribution Systems (GDSs), as well as hundreds of online travel agents.

One of the main factors in the company’s decision to switch to Sabre Hospitality Solutions was the merchandising solutions provided by the user-friendly Guest Connect booking engine. Frank Eckert, Head of Sales & Marketing and his team for ACHAT Hotels, said, “We have selected this state-of-the-art booking engine to engage our guests directly through our new website. This user-friendly booking engine supports the sale of any ancillary products or promotions through its extensive merchandising platform. We have already seen an increase in bookings and have been very pleased with the results since implementation started. The breadth of solutions and experience offered by Sabre Hospitality Solutions means we will continue to drive growth and increase revenue.”

The Guest Connect booking engine was designed in collaboration with user experience experts to ensure a positive guest experience throughout the booking process. The booking engine also offers various features to drive incremental revenue and merchandise flexibly according to the hotel brand. ACHAT Hotels leverages the booking engine’s integrated image gallery, promotional pricing, dynamic packaging and multiple currency pricing to increase conversions through the group’s own website.

“We are thrilled that ACHAT Hotels selected Sabre Hospitality Solutions as their distribution provider,” said Monique Jaspers-Wijn, EMEA vice president for Sabre Hospitality Solutions. “Our team is continuously looking for ways to innovate that will offer the best array of solutions for our customers.  We pride ourselves on being an industry leader and are pleased that ACHAT Hotels found our solutions to be the best fit for their needs.”