In a new chapter of national transformation, the Saudi Tourism Investment Company (ASFAR) - a Public Investment Fund (PIF) company - announced a new phase of its strategic tourism investments through promising tourism development projects in Al Baha and Yanbu. These initiatives represent a defining step in ASFAR’s journey to drive growth and transformation within Saudi Arabia’s tourism sector. This new phase reflects ASFAR’s commitment to its national role in empowering tourism investment and strengthening the sector’s position as a key driver of economic diversification. Through pioneering projects, ASFAR continues to extend tourism development into new regions across the Kingdom, where investment opportunities are shaped by the uniqueness of place and the engagement of local communities.

Riyadh has concluded the 26th UN Tourism General Assembly — the largest and most transformative gathering in the organization’s 50-year history — setting a bold global agenda for the future of tourism powered by artificial intelligence, innovation, and sustainability. The assembly, held from 7–11 November 2025, brought together delegates from 148 Member States, including 90 Ministers of Tourism and 70 Ambassadors. Hosted at the Mandarin Oriental Al Faisaliah Hotel, it marked the first time the event was staged in the Gulf region and reaffirmed Saudi Arabia’s leadership in shaping the global tourism dialogue.

Through advanced omni-channel advertising strategies, Adeera’s brands will be able to better target travellers at the moments they are most likely to book, across paid search, display, and social media

Ryanair, Europe’s No.1 airline, reminded passengers that from Wed (12 Nov) it will move to 100% digital boarding passes. This means that from Wed (12 Nov) passengers will no longer be able to download and print a physical paper boarding pass but will instead need to use the digital boarding pass generated in their “myRyanair” app during check-in to board their Ryanair flight. This transition, already adopted by nearly 80% of Ryanair’s 207M+ annual passengers, will deliver a faster, smarter, and greener travel experience. It will also give passengers easier access to a range of innovative in-app features, including:

Icelandair has started scheduled service to Miami, Florida, marking an exciting milestone in the airline’s route network. Icelandair will operate three weekly flights to Miami—on Tuesdays, Thursdays, and Saturdays—until 2 May 2026. The route is served by the airline’s new Airbus A321LR aircraft, with a flight time of approximately eight hours.

Marriott International, Inc. unveiled plans to diversify its presence in Morocco with the introduction of five brands in the market: Four Points by Sheraton, Moxy Hotels, Residence Inn by Marriott, Autograph Collection Hotels and AC Hotels by Marriott. The entry of the brands is a part of the company’s broader growth plans in the country, which includes the anticipated addition of seven properties and over 800 rooms by the end of 2027. Marriott’s expansion in Morocco further reinforces a commitment to diversifying its portfolio in the market and supporting the country’s growing tourism sector. The company’s current operations in the market comprises 10 properties with over 1,700 rooms across six brands and five cities - Casablanca, Rabat, Marrakesh, Fes and Tamuda Bay.