Tourico Holidays, a global leader in wholesale travel brokerage, today announced that it has partnered with Hilton Worldwide to host the first ever Paris TH Live! – an excursion boat dinner cruise on the Seine River, intended to honor Tourico’s France-based partners.  The cruise, taking place on Tuesday, May 27th at 19:30, is one of 20 partner events Tourico will host around the world, as a part of a year-long celebration of its two decades of global partner success.

“France has become one of this year’s most sought after destinations in Europe as we’re already seeing double-digit growth in bookings to this amazing country,” said Uri Argov, CEO of Tourico Holidays. “Many of our top partner hotel brands in France – including Hilton, Best Western and Hyatt – have all seen a significant increase in their average daily rates since the start of the year.  We’ve since dedicated additional resources to the region, hiring a number of sales and destination development professionals at our Paris-based headquarters.”

Since the start of the year, Tourico Holidays has reported more than $20 million in French-destination sales, an increase of approximately 43% over the previous year – with the majority of the reservations being made up to 5 weeks in advance. 

The Paris TH Live! Event will depart from the Port de la Bourdonnais, at the foot of Eiffel Tower.  Executives from Tourico Holidays and top French travel company leaders will hear from Tourico’s co-host, Hilton Worldwide, on topics of mobile technology and trends in upscale hotel brands. 

The gathering will provide companies like Les Hotels de Paris, which sold over 21,000 room nights in 2013, and Southern French hotels – like Hyatt Regency Nice Palais de la Mediterranee, Majestic Barriere, Ellington Hotel Nice and the Vista Palace in Monaco – the opportunity to discuss sales and operation plans moving forward.

To view the full TH Live! Events schedule to see if the celebration is coming to a location near you, please visit www.touricoholidays.com/20years