IBaround launches first ever iBeacon pilots to boost sales of L’Oréal Travel Retail and Mondelez (ex. Kraft) in the travel retail market.
IBaround’s revolutionary targeting ability allows brands to engage and capture passengers at the “last three feet” before purchase and help design an individualized experience for the one billion travelers across the world.
“Only 15% of the people going through airports are currently buying in Duty free and IBaround is changing the game” said Antoine Heftler, the CEO of IBaround, “We use a combination of mobile marketing, contextual data and Internet of Things in order to deliver tailor-made offers to the passengers, at a precise moment and within a one meter radius location.
Travel retail is an incredibly complex industry with a large consumer base predisposed to brand messaging and with a desire to purchase. This is why we choose to focus in this channel. Currently IBaround is in Asia and soon to be launching in Europe and the US.
Launched in July 2014, IBaround was co-founded by Antoine Heftler, ex head of Operations at Ogilvy in France and India, and Olivier Rieu, Startup advisor and retail specialist.
In 2015, IBaround was selected as one of the 100 most innovative European startups by EU funded accelerator SpeedUP! Europe.