During the international year of tourism, The Corporate Council on Africa (CCA) and Africa Travel Association (ATA) are proud to present the 41st Annual World Tourism Conference in Kigali, Rwanda. In collaboration with the Rwanda Development Board, CCA and ATA designed this conference to set the tone for how tourism can be utilised as an engine for economic growth and job creation through innovative business models, new technologies and strategic partnerships. The conference will also provide a platform to network and explore new tourism markets and products including the promotion and preservation of Africa’s rich cultural heritage and wildlife.