As we reach the halfway mark of 2021 and examine travel’s rebound, we will turn our focus to hospitality, shifts in consumer behavior, and how the sector is reaching travelers through marketing. Specifically, this event will also check-in on one of the world’s most important tourism markets, Europe. With domestic and regional travel dominating demand across the globe, will hotels and rentals in Europe’s cities — often clogged with tourists pre-pandemic — be bustling once again as a vaccine takes effect, or will it be a long road to recovery? How are marketers engaging with pent-up travelers as we enter the summer season? What does the data tell us about how travelers are booking, and will hotels need to continue to manage the unevenness of last minute bookings and cancellations?