The three-day event comprises of a one-day travel trade mart and one-day conference, along with other value-added activities that facilitate networking and relationship building. Recent events have been held in Thimphu, Bhutan, Chiang Rai, Thailand, Luoyang, China, and Al Ain, Abu Dhabi, UAE. The event’s choice of host destination reflects the growing importance of dispersing tourists to emerging destinations. ATRTCM 2019 is kindly hosted by the Uttarakhand Tourism Development Board.