Online Marketing, Social Media & Mobile in Travel Asia 2015
For travel brands in 2015, the channels for online marketing become increasingly diverse. You are able to reach the consumer at a number of stages across the entire journey: Inspiration, Planning, Research, Booking, Travel and Reviewing. Challenges and opportunities lie at each of these touch-points and it is essential that travel brands are utilising the power of personalisation, mobile and social media in order to stay ahead of their competition.