ITB Americas is the first and only travel trade show for North, Central and South America as well as the Caribbean.

The Americas represent one of the largest and fastest growing tourism markets in the world, serving as a powerhouse in global travel. With immense economic potential in the tourism sector, the region is an ideal location for hosting a premier travel trade show like ITB Americas.

ITB Americas brings the event close to the market, reducing barriers and thriving participation. Hosting the event closer to participants in the Americas also reduces the need for long-haul travel, aligning with sustainability goals and reducing the carbon footprint of attendees.