Since 2018, HSMAI MEA has been the go-to hub for hospitality leaders looking to sharpen their commercial strategy. This year, we take it up a notch at the 8th Annual Commercial Strategy Conference MEA on 25-26 November 2025 at Conrad Dubai. The region’s only dedicated Commercial Strategy Conference turns, bringing together industry leaders to explore the future of hospitality. Gain insights, connect with peers, and discover innovative solutions.

WHAT CAN YOU EXPECT
The only Commercial Strategy Conference in the Middle East & Africa leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by hoteliers for hoteliers.
Learn how the Marketing, Sales & Revenue Management Relationships work hand-in-hand.
Expert-Led Sessions – Learn from top industry leaders on revenue optimization, sales strategies, marketing trends, and more.
Unparalleled Networking – Connect with peers, thought leaders, and solution providers.
Innovative Solutions Showcase – Discover the latest tools and technologies shaping the future of hospitality.
Engage with leaders and property-level hoteliers, HSMAI Middle East & Africa’s Advisory Board members, General Managers, Marketers, Operations, Sales, and Revenue Management teams.